Vector Research is a multi-brand operating group with holdings across iGaming, fashion, and prediction markets, with an expanding footprint in consumer and digital categories. We partnered with Vector to build the commercial infrastructure behind the portfolio, from go-to-market strategy for new brand launches to growth, sales, and media programs across existing operating companies. The work spanned positioning, acquisition architecture, creator and affiliate partnerships, CRM and retention systems, and media planning across paid, earned, and owned channels. We also advised on org design and marketing leadership hires as teams scaled. The engagement produced durable revenue engines across categories, each tuned to the economics, buyer behavior, and competitive dynamics of its specific market.